BEHIND THE BRAND
Ibizan raised life-long friends Jana Sascha and Laura Castro founded womenswear RTW label, De La Vali in 2017. Upon first meeting the pair recognised an instant connection both personally and creatively as they began designing small collections inspired by an awareness and shared appreciation for the bohemian culture and captivating surrounding’s they grew up in. De La Vali was initially created when the duo noticed a gap in the market for luxe, statement pieces that could transcend from beach to bar and party, with versatility at the core of each striking wardrobe stand out. Each DLV piece owns an alluring quality with considerations of spontaneity and the ‘free-spirited’ Island life of which the brand heritage is best known for at the forefront of every design.
The founders natural shared vision and aesthetic runs throughout the design process, resulting in a joyous partnership. Jana initially sketches the dresses and together they embark on the process of developing each concept and building the collection.
Now overseeing a small in house team and one or two valued freelancers the Vali family is slowly expanding. Each signature DLV print is lovingly developed in house and always in limited edition. The aim was to create an inclusive brand for all women to enjoy but still offering exclusive product, not overproduced or oversupplied.
DLV celebrates femininity, always paying special attention to the cut and silhouette of each style to ensure confidence while flattering the female shape. Each sample is meticulously fitted, cut and progressed in house by our treasured freelance pattern cutters.
The brand is now as deep rooted in its London base as much as it’s Ibizan heritage,
“our team are situated here – we have grown a small community of ‘like minded’ creatives on our doorstep and it works really well, even in the initial stages of starting the brand we knew that in order to evolve Vali into a credible and successful label we would need to relocate to the iconic city that had so greatly inspired our design aesthetic.”
But why the name, DE LA VALI? the brand is an ode to their muse, "Vali Myers" a visionary artist, dancer and bohemian whose extroverted and vivacious way of being captivated all who she encountered. She was bold, unapologetic and unashamedly expressive of who she was. Vali remains a positive role model that greatly inspires each and every DLV collection. Still tightly woven throughout the brand DNA is a simple but strong mission, to create styles that encourage you to feel confident, vivacious and empowered.